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Listening to Customers is the Screte Sauce to Success

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Anamika Sahu, Managing EditorWhether it is product improvement or customer engagement, customer feedback plays an eminent role in shaping the company’s world. With social media taking up the role of an open stage, customers have become more vocal about their emotions, experiences and views about the products/services they use, pouring out almost every thing out there loud and clear for others to follow. Hence today companies are trying to incorporate every mechanism to gather insights into what customers feel, talk and want from them.

Following this need, several companies have created various Software and tools to analyse and measure what customers feel and speak about brands on various online and offline modes, and help relevant clients make more prominent decisions to weak, change or even discard a particular service/product. Apart from product/service improvement, the process is also one of the best ways to measure customer satisfaction, and hence provides an actionable insight to create a better customer experience and improve customer retention. Apart from helping in making better business decisions, customer feedback also aids in identifying customer advocates who will be your best marketing campaigner adding tremendous value with very little expenditure.

Realising the increasing importance of customer feedback,we at siliconindia bring to you ‘10 Most Promising Customer Feedback Software Providers – 2017’ in our current issue. Wealso bring to you ‘10 Most Promising Content Management Solution Providers – 2017’, a list that comprises of 10 best enterprises who manages your content efficiently to turn the action live through your company’s content.

Listening is an Art that will lead your company to success.

Keep listening!Do let us know what you think!