The length and breadth of India in terms of geography compliments its volume for business opportunities. Speaking on the state of ISP providers in India, Rajiv Kumar Sethi, MD of ADN Broadband says, “The Wireline market currently is highly untapped with just about 20 million users’ connectivity, of which a major chunk is with public limited companies which lack the focus completely. The telcos, due to big pockets and the reach, have always been ahead to capture the bigger chunk of the market and might be the dominating force. The survival for the fittest in current time is the way an ISP strategizes its investments”. Head quartered in New Delhi, ADN Broadband is one of the fastest growing Wireline Broadband Company with major focus of building robust fiber infrastructure to deliver high speed internet services converged with multiple value adds.

ADN brings-in a legacy of decades in the wireline industry with rich experience on successful delivery of video services on wireline networks. The firm has been pioneering in building its infrastructure on fiber under different volatile situations. ADN is strongly focused on building the robust last mile networks powered by worldclass backend networks and highquality customer services.

ADN Broadband's approach is to invest smartly and ensuring no compromise on quality. "We have managed to achieve the growth track by continuous introspections within our organization and chalk out action plan by considering the flow of ideas and feedbacks from all stakeholders. There are estimated 60,000 local cable operators

with estimated customer base of 10 million in tier-I, II & III towns, who provide cable TV services and had already build a massive fiber network across the streets. We have successfully demonstrated the technology in converging the broadband services by utilizing existing cable TV fiber networks and optimizing the overall last mile cost. We know how to work with partners and make them a part of our broadband ecosystem. Also, we are now focussing on provisioning of voice services on our existing broadband platform by offering multiple value add voice features. This will surely improve the customer voice connectivity and make them less dependent on mobile networks. We also are focusing on OTT services IP TV services," adds Mudhit Sethi, CEO, ADN Broadband.

ADN brings-in a legacy of decades in the wireline industry with rich experience On successful delivery of video services on wireline networks

Through the Ups & Downs
With the pandemic, while most industries were encountering less or no business, ISP providers had a hard time coping with the surge in demands for internet. People working from home with Internet as the only source of communication put a lot of pressure on service providers to continuously upgrade the network Infrastructure. The real challenge for ISPs was to constantly upgrade their infrastructure in order to keepup with the demand while ensuring network uptime and quality of services are not compromised.

ADN Broadband is experimenting multiple innovative technologies to enhance the backbone performance, improve uptime on distribution & last mile fiber network and build innovations across CPE (Fiber ONU) for building intelligence for resolving the customer issues proactively & promptly. The company is also in the process of sourcing the Business Analytics tool to collaborate multiple data points to extract action able and relevant information, thereby improving its decision making, optimizing & improving customer service and demonstrating more efficient operations.

During the last one year, ADN Broadband has exhibited a staggering growth of 300 percent, enabling the firm to explore more opportunities and build efficient pool of resources. Its expansion on FTTH was phenomenal by adding 300k HP on fiber during year 2020. The roadmap is to expand the fiber networks to multiple tier-II & III cities and construct one million HP by year 2021 with an expectation of 20 percent conversion rate of customer. At the same time, the broader vision is to wire-up each and every home on high quality fiber and offer high speed Internet services along with multiple converged services (IPTV/OTT/Gamming/Voice/VOD) keeping a low entry cost and making it affordable for all.